Lucidiom Newsletter

6.1.1 Versions and 2008 Content Release 2 PATCH Released

6.1.1 Versions for the APM, Lab 50, Back Lab Burner, DVD Cinema and a patch for the 2008 Content Release 2 have been released. Visit Support > Downloads to download the updaters and to read the release notes. Want to know about updates and releases as soon as they happen? Sign up for the Lucidiom Forum...all announcements are posted here first!

Custom Photo Wrapping Paper

Wrapping Paper Make wrapping paper the hot product for your shoppers this season. The Wrapping Paper Add-On is $300 per kiosk... this includes 84 holiday design combinations! The 24x36" sheets are easy to print on an inkjet wide format printer, like the Canon iPF6100.

Get this product in place before holiday shopping gets rolling! Contact your Sales Rep to order.

Watch footage from the real life wrapping paper test on the Lucidiom Blog.

Marketing: EQ Product Shots & Sample Orders for You to Download

EQ Product Shots Visit www.lucidiom.com/marketing for new high res product shots (wrapping paper, notepads, book covers, flip books...), Photo Finale Web marketing materials, and (in the Consumer Guides section) a photo book and a calendar prep guide for your customers to use. Check out the Sample Orders section for orders you can import right into Lab 50 and print!!

Red Eye Pictures on Purpose?!

Red Eyes Yes, to detect eye cancer in babies & toddlers! Amazing and true. Know what to look for...read the details about retinoblastoma on the Lucidiom Blog.

Sales Specials End Sept 30th

EQ Essentials, $15k: Everything you need to get started with convenience and great pricing. Includes: APM 2700 Kiosk with EQ Pro software, EQ-9850 Printer, Lab 50 Management Software, On-Site, A-to-Z Install & Training, Photo Finale Web (> of 7% revenue or $150/month). The fine print: shipping not included, offer expires 9/30/08.

Free US Shipping on Paper through September: Stock up your supplies for 4Q sales and save on shipping charges that amount to nearly a quarter of the paper cost. Hurry – this offer is only good through September.

ZoomAlbums: High Margin Products

Give your customers instant gratification while increasing your sales! Your customer selects the ZoomAlbum photo book on your APM, uploads their images, and the order processes through Lab 50. ZoomAlbums are made quickly and easily on the spot. Usually, customers will buy more than just one!

ZoomAlbum Look at these profit margins:
Product MSRP* Cost** Gross Margin GP%
Color Cover Album $12.95 $4.49 $8.46 65%
Photo Cover Album $14.95 $4.99 $9.96 67%
* Suggested MSRP
** Excluding Ink

Martha Stewart ZoomAlbum on MARTHA STEWART
Martha Stewart saw ZoomAlbum at CHA in Anaheim and invited Ellen Marden to be on her show. Watch Ellen show Martha Stewart how to make a ZoomAlbum photo book! Click here...

Do You Calibrate Your EQ Printer?

Calibrating your EQ Printer should be part of your regular lab equipment maintenance routine. As a general rule, you should calibrate the printer any time you change a consumable item (drum, toner, fuser, etc.) or anytime you notice that the color is off. The most effective method for calibration is using a supported densitometer. Lucidiom sells the X-Rite EyeOne (i1) Densitometer--a small USB device that you plug into your Lab 50 computer. This is a great piece of equipment to invest in because it can also be used to calibrate other devices in your lab.

If you are noticing any of these problems in your prints, calibration can help!
- Streaking (lines in prints)
- Color issues (color is off or is too saturated or too faded)
- Density issues (too much or not enough contrast)
- Registration issues (the color layers don’t line up)

Another helpful tip: Once a week and whenever you replace the toner, you should wipe down the four LEDs on the underside of the top with the wipes included with the new toner cartridge. In between toner changes you can also use generic first aid alcohol wipes.

Grow Your Business with EQ Connection

Grow your business in-store and online by subscribing to an EQ Connection plan.

Choose from 3 EQ Connection plans:

EQ Connection-Remote Pricing Plan is $25/month and allows you to configure kiosk product prices and promotions through remotely-managed product catalogs. You can even plan ahead by setting start and end dates for your next promo.

EQ Connection-Membership Plan is $40/month (or 7% of sold plan revenue, if greater), includes the Remote Pricing Plan and allows you to reward your customer’s loyalty with managed membership plans of products, discounts, and promotions. It is easy to design programs to target new customers! Save $10/month when you sign up by the end of September.

EQ Connection-Photo Finale Online Plan is $150/month (or 7% if sales revenue, if greater), includes both of the above tiers, as well as an online Photo Finale store that you configure from Lab 50 and fulfill orders for in your store.

Summer Special. Subscribe to EQ Connection-Membership Plan by the end of September for only $30/month! You’ll be able to track, promote, and reward customers as well as remotely manage your kiosk prices and promotions.

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